The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 608: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 2

The Official SaaStr Podcast: SaaS | Founders | Investors

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Don't Hire the Wrong VP of Marketing

Jason Saster: I hired my VP of marketing at 20k MRR. She helped get me in enough leads to close another couple hundred thousand dollars. That one more than covered her comp. Two fueled the sales team. Three built our bones so we could do more demand gen and things. A smart first time VP sales will listen. They'll learn. And they'll hire you three through three hundred. You can't hire a growth marketer too early when you have no customers.

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