28 - Breaking Down Self-Reported Attribution PART ONE
Stacking Growth | The B2B Marketing Podcast
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Is It a Pickles? Or an Open Text Field?
With a picklis, you tend to pick the first thing that's on the dropdown. With it being open text field, you're going to enrich your data so much more. There's a ton of value here for us as marketers to understand how someone heard us or that most umpactful touchpoint. It should be right there on the lead record for them to see.
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