Ownership battles and career agency

Can Swiftynomics save America? That’s the intriguing thesis at the heart of Misty Heggeness’ new book about Swift’s impact on the American economy. Entitled Swiftynomics, it’s as much about Taylor Swift’s fans as it is about the megastar herself. “Taylor Swift is not moving mountains in local communities,” Heggeness acknowledges. “Her fans are. They are willing to fork out thousands of dollars, travel to another city, stay in hotels, get their hair done - that’s the real economic engine.” So Swiftynomics is really about what Taylor Swift unleashes, not who she is.

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