How to Be a Successful Copywriter

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I recommend if you're publishing a blog that you start adding multimedia at this point, wherever possible. So it's a way to kind of give yourself the space and the time to create something more in depth. And then in year six and beyond, I mean, if you've been following this map, in year 6 and beyond, you probably have a good 300 pieces of content. That also makes your content richer and keeps people on the page longer.

Pamela Wilson is an online educator, author, keynote speaker + founder of BIG Brand System. She is former Executive VP of Educational Content at Rainmaker Digital, publishers of Copyblogger. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand and has helped local, national, and international clients communicate their messages effectively during her 30+ year career.

She has been on the show previously talking about systems, processes and collaboration. This time she is back to talk about her new book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish.

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