Facebook paid between ten and 30 thousand dollars to put that out. The fact that he hired a steady cam, i think i's a red camera,. Because what you'll notice in that video is they're actually slowing down certain parts of it. He at some point realized how much money was being spent on commerce because he had the data. And he said to himself, if i'm going to get the head winds of apple not letting me target people,  then amazon is not going to be buying ets right er, not as many.

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