3min chapter

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4 Business Ideas That Changed the World: Disruptive Innovation

HBR IdeaCast

CHAPTER

The Theory of Disruption Is Not Built to Explain End State

Safi Baccal famously predicted that the iPhone would fail. He says often what turns into a disruptive technology is actually a bunch of people pursuing what they think is a sustaining technology. "There's nothing in the theory that out of the hundreds of people that try to do this, who's going to be successful and who's not"

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