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The Negative Impact of Boycotting Campaigns on Consumers
Haley Polinsky: It's so hard to get enough people behind one when I see these different boycotting campaigns. She says a lot of people are just lazy. They don't want to take the extra time to try to do what they know is the right thing. North Face has had strange, just odd peculiar, like listen, you want to go put a gay pride flag on your house? There're many easy ways to acknowledge Pride Month or show some support for the gay community. The idea that this automatically triggers a backlash is a fallacy. We'll have to see if this cascade continues.