The Importance of Having a Great Reference

This is something that I think will definitely, you know, we keep talking about it as a textbook. It definitely is like it's something I'm going to refer to over time. Just knowing that it's there and being able to reference it is very valuable. And he loves the innovators dilemma by the way. Did I get his name right? Yes. Yeah. He talks about them quite a bit. There's a couple examples here, including the next point on the list here that you had put on here on page 3.23. This kind of gets into disruptive technologies and things like that.