The Diary Of A CEO with Steven Bartlett cover image

CIA Spy: "Leave The USA Before 2030!", "Why You Shouldn't Trust Your Gut!", "I Held The Nuclear Codes Around My Neck" - Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

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Translating Espionage Skills to Business Success

This chapter explores the connections between skills from a CIA career and their relevance in business, focusing on sales and customer relationship management. It introduces the SADRAT process, which guides listeners through client interaction stages, emphasizing the importance of understanding customer motivations for successful business outcomes.

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