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#39 Walt Disney: An American Original

Founders

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The Maniacal Focus on the Customer

The TV special that Walt Disney makes promoting the opening of the park is seen by 90 million people. Stanford researchers had a memorable encounter with the owners of amusement parks at their convention in Chicago in November of 1953. In a late night session, the park operator studied Walt Disney's concept of a new kind of amusement park. The decision was unanimous: It won't work.

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