2min chapter

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#39 Walt Disney: An American Original

Founders

CHAPTER

The Maniacal Focus on the Customer

The TV special that Walt Disney makes promoting the opening of the park is seen by 90 million people. Stanford researchers had a memorable encounter with the owners of amusement parks at their convention in Chicago in November of 1953. In a late night session, the park operator studied Walt Disney's concept of a new kind of amusement park. The decision was unanimous: It won't work.

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