The Role of Content in Building a Brand

I'm about to share a very vulnerably embarrassing truth, which is that I have produced almost no content blog, social media for the better part of the past decade. And it's really only been so one LinkedIn post a year was probably fairly common for me. But this year, I've started in January, a very specific intentional strategy. Part of it is about helping to build the brand in the company. But also, as I get more established in this game at this point and don't, I want to get the message out not just to people that will pay us, but also for people that can benefit from it.

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