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S12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer Strategy

Limited Supply

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Evaluating Marketing Skills in a Data-Driven Environment

This chapter explores how to effectively evaluate marketing skills in relation to data expertise, stressing the need for tailored assessments based on specific roles. It underscores the diversity among marketers and the importance of aligning candidates' backgrounds with a brand's unique requirements.

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