4min chapter

The GrowthTLDR Podcast. Weekly Conversations on Business Growth. cover image

EP165: How to Build a Customer Acquisition Model

The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

CHAPTER

How Do You Set Targets for Your Channels?

How do i set targets for search, paid virality, a filiate like these different acquisition channels? How do it you think about setting targets? Well, ultimately it comes back to what we talked about at the start. You set a target set by the company, and then you actually have to try to figure out how all these channels add up to the target the company need you to perform against. And so that's how you kind of want to do it. So, yes, i setting targets for acquisition is pretty hard, because there's just lot of vira. There's a lot of variants in terms of the results, right? But it is good to go through this process

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