All Things AUM S03:E10
Pirates of Finance
00:00
Is the ETF Too Small to Use?
The number of questions I get now that has it reached its capacity within one year is insane The full 180 of investors going it's too small. We can't touch it too. It's too big, right? You need to be very much in a narrow specific Type of product and then you have to go get on the radar of all these consultants Convince them to do a review by the way. Then you start down the institutional path and you start filling out all these Request for product of trying to get allocations. That sales cycle is very different from running an asset management firm. And if you have not lived in that world you need to find an expert who has lived in it
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