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The Challenges of Integrating Software Architectures in Legacy Automakers
Farley said that Ford has never done any of that before. That's an extremely challenging problem for legacy automakers to just start doing all of a sudden, let alone integrating it to their processes throughout the organizational culture. It's very similar to what we saw from former VW CEO Herbert Deese, hopefully things will be a little bit different for Farley. BARA also said that battery costs are still too high to build profitable mass market EVs in China.