EP 404: What lights your fire?
What Works
Is Content Marketing a Filter?
Sally Kohn: As you shed the idea of being a content marketer, how did that also change your ability to show up as yourself? She says she was always asking herself, basically, are people going to respond to this and how do I want them to response to this? Now it's more of a craft question. How do I do this in a way that's interesting, rather than what am I allowing myself to talk about in order to elicit a response?Kohn: It makes me not just feel happy, but in a whole new way that I couldn't before.
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