How to Warm Up Someone Before Reaching Out With an Email

LinkedIn is a tool where you can essentially warm up somebody before you reach out with an email, which is more outbound. So from my point of view, it depends how long you've got, right? So my preference, what I tell everyone is that you warm them up for a longer period of time. This is what we teach people to do in client quest - track people through these stages as well as when you reach out to them by email.