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Email Marketing Is a Great Way to Build a Relationship With Your Customers
The inn box is a very personal thing, even with the advent of technology and social media. As long as you send them good stuff and they don't subscribe, you can continue and build upon that conversation for the long term. If you're not going to meet their needs, or you're not being real, and it's just a by this, buy that, buy this, by that, they're going to subscribe,. And you're going to lose that chance to talk to them on an ongoing basis.