Digital Data Versus Offline Data?

The scale of the impact from having something online and what you can do with data that a tech company would be able to collect at scale. Maybe it's just trying to limit the scope so that it can tackle the biggest problem first. Salish: I think if you look maybe five years down the line, it's not inconceivable that most of our data is going to be online in some form or the other. But again, maybe you need a different set of regulations for offline data offline things.