Are You Teasing Out the Willingness to Pay?

"Satisfying customer needs better than the competitors in your market" is the key to launching high-growth products and the key to your success as a product manager. But, what is a customer need? Who is your real competition? What does it mean to be "satisfied?" And, by the way, what is a market? In this talk a Growth Partner at thrv, Jared Ranere, talked about how you'll learn how Jobs-to-be-Done answers the questions in a way that aligns your development team around your customer, gives you precise, measurable customer needs, and helps you know if your feature idea will deliver customer satisfaction before your team writes a line of code.

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