When you're reading those books for him, are you just going through the highlighter and pulling out a set of notes and giving them the high points and whatever you thought was interesting? Yeah. So like, I would read the book, I would fold and mark everything that was interesting. And then I would give the book,I would write up a report about it and then I'd give him the book, the copy that I read. And then he would sort of spot check it. And then if something, if he found something interesting, then he would go do more research. It was really just an apprenticeship in how to do the thing that I knew that I ultimately wanted
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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