Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Growth Masterminds: mobile growth podcast
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The Importance of Customer Data Strategy
Adobe CEO: It's important that as an organization, people move past vanity metrics like what's my blended conversion rate or click-through rate. He says it really does come down to do you have the right first-party data strategy in place? And most importantly, providing an empathetic look at how do these customers or prospects want to be engaged with? "I think that's a piece that I'm glad to see is coming more and more in the forefront as an industry," he said.
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