I think a lot of people want to do these things, but they get scared. The first thing humans look at is like, hold on, if I thought about it, and then, then it must, it must not be that easy. So you have to look at everything as an opportunity to try. You got to look for opportunities. And so we had, I mean, not we, I had advertisers. Like I had pretty much every advertiser that you could think of because everybody at the time was when the dot com bubble hit,. Everybody turned off marketing all sudden, right?

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