The Intriguing History of Mars Inc. and M&M's

Sam Jacobs welcomes AJ Bruno, Founder and CEO of Quotapath, who reveals how a single meeting changed everything he knew about business growth. From nearly tanking his company's retention to creating a legendary "war room" strategy, he'll share the brutal lessons that transformed his approach to customer success. 

Learn how chasing new logos can be a dangerous game, why AI isn't always the silver bullet, and how one founder turned potential disaster into a $200 million success story. Warning: Contains raw entrepreneurial wisdom, unexpected candy bar history, and plenty of startup battle scars!