Scrum Master Toolbox Podcast: Agile storytelling from the trenches cover image

How A/B Testing Can Derail Product Development, A Product Leadership Story | Eli Goodman

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

CHAPTER

The Dangers of Relying Solely on A/B Testing in Product Development

This chapter explores the limitations of A/B testing in product development, stressing the necessity of individual accountability and diverse viewpoints. It advocates for a balanced approach that combines data-driven insights with human intuition to enhance decision-making.

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