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Listener Mail: Kuleshov Kul-Aid

Stuff To Blow Your Mind

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The Primal Presence of Visual Information Over Sound

The magurk effect is an example of this idea of visual dominance. Rob here's a visual example i link to that you can check out for yourself, but i'll try to explain it. So if you watch video of somebody making a sound, repeatedly. The example i found was a man just saying ba ba ba like a sheep, b a h, over and over and a. And something very strange happens if you continue playing the same audio, but substitute in video of the guy looking like he's making an f sound with his mouth. On me, ale i, i absolutely hear fafaa. It's as if that's what he was actually saying. Anyway, d

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