Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Listen to the CEO Whisperer, Manfred Kets de Vries, Distinguished Professor and prolific Author (MDE463)

Leadership, Brand Strategy & Transformation - Minter Dialogue

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The Power of Storytelling

Telling a story is an extremely powerful way of creating teams. I did it actually with a lot of well-known companies, and they start to pick up my way of doing it. But how can you really work together as a team? You don't know each other. And that's the way I've been trying to create this authentic organization.

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