What ORCA means and how it works

Angie King went from contractor to VP of UX Design at US Bank in five years — not because she had all the answers, but because she was the person in the room asking the right questions. She's now the content strategy manager at Mayo Clinic, where she's putting the ORCA framework to work on one of the most complex content systems in healthcare.

In this episode of The UX Level-Up Podcast, Sophia and Angie get into what it actually looks like when a veteran content strategist finds a framework that finally clicks — and why Angie believes it's not just career-changing, but field-changing. If you've ever felt like the smartest person in a conversation but struggled to explain why something was off, this episode is for you.

Note: Angie King appeared on this episode in her individual professional capacity. Any views, stories, or experiences shared in this conversation are Angie’s own and should not be interpreted as official positions of Mayo Clinic.

LINKS:

Register for Angie’s Button Conference Talk: https://www.buttonevents.com/2026-sessions/object-oriented-ux-a-content-first-approach-to-meaningful-content-design

Connect with Angie on LinkedIn: https://www.linkedin.com/in/angieking/

Continue the conversation in the OOUX Forum:

Connect with Sophia on LinkedIn: https://www.linkedin.com/in/sophiav/

Follow Sophia on Instagram: https://www.instagram.com/sophiavux/

Check out the OOUX Website: https://ooux.com

Follow Sophia on Medium: https://sophiavux.medium.com

Interested in training your team on OOUX? Book a call here: https://calendly.com/ooux/opportunity

Get on the Cohort 12 waitlist: https://ooux.com/certification

Check out Zoe: https://ooux.com/zoe