3min chapter

Speaking of Psychology cover image

Encore - Psychology takes toys seriously, with Barry Kudrowitz, PhD, and Doris Bergen, PhD

Speaking of Psychology

CHAPTER

Boy or Girl Toys? Is That a Gendered Thing?

A few years ago, there were a number of news stories about major retailers such as Target getting rid of boys and girls labels in their toy departments. I'm just wondering what role gender plays in kids toy preferences and in how they play with toys. "I think it's all fabricated to some degree by marketing," she says. 'There are times when dressing up is great for everybody'

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