TKE: Why purpose is the key to resilience, with Emma Jones (Enterprise Nation)
Beautiful Misfits
00:00
Would You Have It Again?
Businesses that have purpose are very deeper rooted than others. Those with purpose tend to get up day in day out to deliver on their purpose. If you don't have, whether you call it purpose or passion, if you don’t have that, it makes it harder to keep going. And one of the other things we're seeing is and of course, what really helps businesses keep goin. Being a sustainable business, being a for purpose business, is bringing in customers? Yes. So you're almost getting it in both positive ways. Business owners, it gives them their reason for being and operating. And customers, it givesthem their reason for buyingye. That's why
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