Harnessing Temptation Bundling for Behavior Change

This chapter explores the innovative concept of temptation bundling, where enjoyable activities are paired with necessary tasks to encourage positive behavioral transformations. It highlights a collaborative research initiative that brings together experts from diverse fields to tackle pressing societal issues through practical applications in health, education, and savings. The chapter emphasizes the importance of combining scientific methods with real-world feedback to create effective interventions and address existing socioeconomic disparities.