Introduction

The relentless pursuit of pleasure demands a steep price. We can either pay that upfront or we can pay it afterwards. Dr Anna Limke points out that we are now bombarded with dopamine hits at every turn. The opportunity for a craving is seemingly available everywhere, from the potato chip bag to the prescription drugs and the infinite feed right there in your pocket. With a plethora of promises of feel-good options, why are rates of depression, anxiety and suicide rising in the wealthiest nations?