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4min chapter
SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)
The New Music Business with Ari Herstand
The Importance of Streaming for Artists
When SoundCloud came out in 2007, the music industry was on this death spiral still since Napster. And then as these streaming services started to become more prevalent, like your Spotify, like your Apple music, that actually changed the monetization model. In 2022, the global music industry made more money than it ever had just in dollars period. But what's also a fact is that they're not working great for artists.
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