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23. Is the Placebo Effect for Real?

Freakonomics, M.D.

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Is Clariton a Good Allergy Relief Drug?

Clariton is a popular alergy relief medication. Researchers induced alurgic responses and studied participants to look at the placibo effect in clariton. The researchers documented what's called the nosibo effect, where placebos relate to positive changes, nosibos trigger negative changes.

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