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The WeWork Revolution: From Dreams to Reality
This chapter explores the origins of WeWork and its visionary co-founder, Adam Neumann, whose early entrepreneurial failures influenced his successful concept of co-working spaces. It highlights the company's rapid expansion, its unique culture, and significant investments from SoftBank, which fueled its ambitious growth. The narrative captures the blend of capitalist goals and community spirit that defined WeWork, as well as Neumann's extravagant leadership style.