SIMPLE brand With Matt Lyles cover image

David Burkus - Inspire And Align Your Employees to Pick A Fight

SIMPLE brand With Matt Lyles

00:00

The Importance of Understanding Your Competitors

"I love seeing this on social media sometimes where you'll see two or three different front line team members from different direct competitors that may have come together to help solve a problem for somebody," he says. "To me, that says that they have a better understanding of the fight that they're fighting and it's not their competitors."

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