Live Book Summary: Cold Calling Sucks (And That’s Why It Works)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Mastering Cold Call Objections
This chapter explores the psychological responses of prospects during cold calls and emphasizes the need for empathy in addressing objections. It introduces the 'Miyagi framework' for handling various objections, including tactics for overcoming competitor-related challenges through strategic questioning.
Transcript
Play full episode
