How to Make Meaningful IRL Connections with Your Consumer | Aly Tatnall of Coffee 'n Clothes
Marketing Happy Hour
Introduction
The hosts introduce Aly Tatnall, VP of accounts at Coffee & Clothes, who shares insights on what makes an impactful experiential campaign, the benefits of activating IRL with consumers, and the importance of agency partnership.
This week, Erica and Cassie sit down with Aly Tatnall, VP of Accounts at Coffee 'N Clothes - a creative experience agency helping brands connect with fans through live events, digital experiences, and interactive merch. Aly has over 10 years of experience in experiential, social, and digital, and some of her notable clients include HERMÈS, Dolce & Gabanna, Athletic Greens, and Netflix. In this episode, Aly gives us a peek behind the curtain at what makes an impactful experiential campaign, how to determine when a brand should consider activating IRL (in-real-life) with their consumer, why an agency partner is beneficial to the experiential campaign planning process, and more!
Here's a peek at what we cover in this episode:
[00:04:59] - Aly shares a look into her career thus far, from her first internship at an LA PR agency, to working at Digiday and a marketing agency in NYC, then freelancing while studying for the LSAT back in California. She recalls meeting the Founder of CNC at this time and becoming the brand's first full time hire as an Account Director, and explains how her role has developed over the years.
[00:15:55] - Aly walks us through some of the projects she's been a part of at Coffee 'n Clothes, including an 8-day activation in 2022 with healthcare apparel and lifestyle brand Figs that generated just shy of $1M in sales, and several activations with Athletic Greens (AG1) as they supported various marathons this year. She explains how their team analyzes the success of these events with the through line of hospitality and care for clients and the consumer.
[00:23:25] - Aly explains why connecting with your consumer IRL is important for a brand and when a brand should consider activating in that way. She also shares why an agency partner like Coffee 'n Clothes is beneficial in bringing experiential campaigns to life.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Aly's episode:
Marketing a New Category | Brianda Gonzalez of The New Bar
Brand Communications 101 | Kate Haldy of Anthropologie
Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz
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Check out Coffee 'n Clothes: coffeenclothes.com
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