How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
00:00
Building Community Through Grilling
This chapter features the CEO of Big Green Egg discussing their unique business model that prioritizes local distributors, enhancing customer experiences through community engagement. It explores the importance of inclusivity in product design, attracting younger consumers while maintaining connections with loyal customers. The conversation also highlights the balance between product complexity and convenience, emphasizing the brand's commitment to offering meaningful culinary experiences.
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