EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
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How to Rise to CMO at Nike
Nike's CMO says the company gave him freedom to find his leadership voice and style. Ben: How do you balance your business needs with great emotion, but also drive sales goals? Greg: A simple mindset one can have in this fast paced world that we live in is think of your audience as members versus customers. For me, for a CMO, it's just making sure.
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