2min chapter

Switched on Pop cover image

Is Beyoncé's music #sponcon? And other mysteries LIVE in Brooklyn

Switched on Pop

CHAPTER

Product Placement and Sponsorship in Popular Music

Exploring the impact of product placements and sponsorships in music through examples like Andre 3000's mention of Polaroid, Jason Aldine's altered beer reference, and Steve Stout's collaboration for a McDonald's jingle with Justin Timberlake.

00:00

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