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Caleb Ralston: How To Build A $1M Personal Brand People Obsess Over (FULL COURSE)

The Calum Johnson Show

00:00

What Branding Really Is and Why It Matters

Caleb defines brand as intentional, consistent pairing (Nike/MJ), shares Gary Vee's 'repeat your core' insight, and his personal origin story motivating a trust-first mission.

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