The Importance of Being Honest

Seth Godin: Being known for this specific thing is much more advantageous to their cause than kind of sort of participating in lots of generic things. He says the trade off is be who said it must be Seth Godin because we're on a marketing podcast, a meaningful specific. "It's like the marketing trends show sponsored by a marketing company or are you very specific? Now I'd argue that this show we're on right now, the hook, the angle, the topic that we are not topic, the premise of the show is that Mark Schafer has a podcast"