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Is It a Business Decision or a Mission Decision?
The entire application for the PVA material that we try to replace has a commercial value of $25 billion as of today, which is massive. Currently, we have trialed with beer waste and have done a success with it. We have also been trialed with other cellulose and lignin type of waste. In the future, we are going to trialed with plastic waste because we know there's a huge problem with plastic waste. The t-shirt I'm wearing right now is made from our own milk waste fiber.