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S8, Ep3 How to Fail: Matthew Syed

How To Fail With Elizabeth Day

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How to Improve Your Podcast

I think it depends a huge amount on context. How do you get the feedback that you need about where you're going wrong in order to improve your offering? I mean, that's basically the black blocks approach. He created a WhatsApp group and he invited a few different people onto it so that after any episode, people would tell us what worked, what didn't work. We looked at Twitter to see what the public was saying. And we have Rob would collate all of that information, put it on the WhatsApp group. And then we'd have just really honest conversations, me, Fred and Rob about what was working, what wouldn't. So it was quite a systematic attempt to improve

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