I think most leaders are addicted to crisis, but then so many of us because we see it all the time, like, Oh my God, the world is on fire. The reality is actually this for all that we talk about: Most communities are happy. We're seeing in France right now, we're seeing a breakdown of the social audit. But just because they're like content doesn't mean they're happy. So what are we optimizing for is the question you left off?

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