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Culture Trends and Google Web Stories
The Digital Marketing Podcast
Transmedia Storytelling Is Not Just a Gen Z Thing.
I think the whole world is changing. Like we are really starting to see mainstream culture embrace transmedia, like storytelling. That's what we're talking about here. Well, that's not just a Gen Z thing; I think that's a cross-generation phenomenon. 78% of people agree that they use YouTube because it serves them a content that's relevant to them. 22% of people thinking? I used YouTube because it's not relevant. Right. Try harder.
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