Are AttentionSpans Shrinking?

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I hate the argument that people just lay back on and say attention spans are shrinking. I've heard five marketers tell me, you know, attention spans are bad. So we have to do this. Everybody needs a hook,. but that's part of good content and relevant content. It doesn't matter how long it is. This idea that attention spans are inherently less is not true. We won't give brands a pass on mediocre marketing anymore.

From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks.

Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.

You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.

If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Jay:

LinkedIn: linkedin.com/in/jaybaer

Twitter: twitter.com/jaybaer

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps

0:00 intro

0:16 Don't Kid Yourself

03:16 The First Internet

03:47 The Two Smart Things Jay Baer Did

09:36 Opposite of Logical