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94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help

The Marketing Millennials

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Are AttentionSpans Shrinking?

I hate the argument that people just lay back on and say attention spans are shrinking. I've heard five marketers tell me, you know, attention spans are bad. So we have to do this. Everybody needs a hook,. but that's part of good content and relevant content. It doesn't matter how long it is. This idea that attention spans are inherently less is not true. We won't give brands a pass on mediocre marketing anymore.

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