What Makes the Best Advertising?

Orlando wood is chief innovation officer of market research company system one. He says the best advertising has to capture people's attention and lodge things in your memory so that brandit comes to mine first before any other. The right brain presents the world to us with this kind of broad and vigilant attention, while the left hemisphere brings a narrow beam attention. It all started in the late fifties and early sixties with people like bill burnback, d d b york.