Building a Brand Is Essential in Today's Market

Interview with Khalid El Khatib - CMO, Stack Overflow  

Khalid El Khatib is the Chief Marketing Officer at Stack Overflow and is responsible for marketing, communications, and advertising initiatives. Throughout his career, he’s elevated and transformed the awareness and perception of global brands, most recently at GLG where he was Vice President of Marketing and Communications. He began his career working in communications at Teach For America which fostered a passion for social impact and continues to do a lot of volunteer work. Tune in to hear his take on marketing to developers and much more!  

What's On The Menu:  

1. Managing Stack Overflow's highly distributed teams effectively   

2. Why you should hire people who are smarter than you  

3. How Stack Overflow rose to be among the top 200 websites worldwide   

4. What you need to know about marketing directly to developers  

5. Scaling marketing teams across a variety of industries  

6. Why building a brand is essential in today's market